So after a couple of blog topic requests it became apparent that I am not the only one out there obsessed with dental care, particularly when it comes to the seemingly endless endeavors in achieving the perfect pearly whites! While normally I consider myself to be quite savvy and immune to clever marketers claims but when it comes to toothpaste I just can't resist and more often than not succumb to new wonderpastes that claim to do the virtually impossible! Guests Chez-Suzi are often bemused by my selection of toothpastes from which to choose - herby pastes, minty fresh pastes, extra foaming gels, whitening pastes - the list is endless! My latest addition I hear you ask?? Well of course, the recent entrant on supermarket shelves - Colgate Max White One.
The Detail:
Quite simple this one really - Colgate have a specialist range called Max White which has been about for a couple of years now. This summer they launched its latest addition - Max White One with a tag line "One shade lighter in one week". This bold claim combined with fancy terms like "accelerator micro-crystals" and "sensational mint" made me squeal with delight as off I went in hunt of this, finally the toothpaste to remove the evidence of my guilty pleasures (copious amounts of black coffee and red wine that is). At €5+ per 75mls I was a little taken aback to say the least and sense reining supreme I left it on the shelf...that is until I found it half price last month during a trip across the boarder. Only deeeelighted with myself I brought it home - removed all other pastes from the cluttered sink rack and placed, with much satisfaction, my max white one alongside my electric toothbrush (yes, Oral B sucked me in a long time ago!)
I won't lie - the funky silver packaging is a definite plus - it looks uber cool (if indeed toothpaste can lay claim to such properties) on my sink...
Here's some on my toothbrush!! (Oral-B just had to get a look in!)...
And because I thought it was still difficult to really see the product I put some on the back of my hand (there are tiny blue "crystals" in the gel)...
The Sciencey Bit:
Right - so Colgate attribute all of the credit to their "accelerator micro-crystals" to you and me the dark little blue dots in the lighter blue gel. Basically these crystals contain hydrated silica which is an abrasive used for removing stains and preventing plaque build up. In larger forms this is also used in tooth bleaching. Apparently these crystals are formulated to stay intact in the tube but dissolve instantly on contact with teeth releasing the whitening silica.
The Conclusion:
While it remains a little unclear as to whether this is in fact a whitening/bleaching toothpaste or simply just a stain removing abrasive it leaves your mouth feeling super clean. After a few days I was a little disappointed to see no drastic changes but liked the paste so continued to use it despite this. However, soon after I started noticing a gradual brightening and loss of yellow discolouration. After about 10 days there was a notable change in shade and I seem to be maintaining this for the past four days as I've continued to use it. While its directions say to brush for 2 minutes 3 times a day in reality I probably only managed 2 brushes most days. I'm actually really happy with the results and will definitely continue to use it but at €5 per tube probably not everyday. Now that I've gotten the whiter teeth I set out for I'm hoping occasional use will help maintain these...time will tell!
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